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Avoid Salesy - Feel Good
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One non-salesy tip
Avoid direct questions - they can make you sound salesy.
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Salesy: “How are you managing this challenge?”
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Buyer: “I wouldn’t call it a challenge.”
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Try this...(adapt to your style and voice):
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Non-salesy: “Is this situation on your mind at all, or am I off base?
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Buyer: “Yeah, it's a bit of a headache.”
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One sales principle
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Prospects are fearful - don't add to it - reduce it
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One 1-min vid
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One suggestion
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If this was forwarded to you, you don't have to let others have all the fun - sign up here
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Want to keep going?
Explore these latest blog posts...
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I'm moving my newsletter to make it easier to deliver great content to you - short video below. In short: re-sign up here - you won't miss a beat
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Simple Step to Help Prospects Trust You & Feel Heard
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Insert a recap into your sales convos - too often we jump right to solutions. A recap helps a prospect feel heard, appreciated, understood - short video...
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Does your prospect "feel" heard?
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Simple step to ensure your prospect feels heard: Insert a recap into your sales convos Ever chat with a boss, a friend, or peer—and they suddenly go, "Got it," and then zone out while you're still talking? Happens all the time. Happens in sales conversations too. Imagine a seller who thinks they've totally understood the prospect's needs and starts daydreaming about …
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This cold email ask gets sales convos started...
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Bad: Can I grab 15-mins on your cal? Better: Open to a convo…? Worth a chat? Pure gold: Is it worth a short email exchange to see if a convo even makes sense?
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What's going on with your buyer?
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I saw a recent ad (somewhere) that used the word "Permacrisis" to describe how many are feeling today. Permacrisis is a period of long suffering, confusion, and difficulty with no apparent end. And this is indeed how buyers are feeling. While we need to create a safe space for our buyers given the realities, we also need to think differently …
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