Share this emailCopy the public link or share it on your favorite channel.

Avoid Salesy - Feel Good

Read time: 2 min

1 non-salesy tip

I had a recent LinkedIn post get quite a bit of engagement - it was titled How NOT to connect with someone on LinkedIn

I've been watching what sellers are doing, and....well....it's bad.

I don't want this for you. (Short vid here)

So here are three ways to think about connecting with prospects


  1. Direct Connect - this is my favorite. There's no subterfuge - just openness and honesty. Sounds like this: Hi Ted, I don’t want to assume I know your situation, so I’m getting the word out about [insert the problem you solve in your unique/different way]. Worth a chat? Worst case, we part as friends and expand our networks. Thanks, Ted
  2. Slow Roll - another approach is to make a connection request and then slow roll it. That is, like and comment on their posts, and ring their bell. For how long? That's just it - at some point you have to cross the sales threshold. I prefer sooner vs. later, but to each their own. And what will you say at that point...it'll likely be along the lines of the Direct Connect above.
  3. Plant Seed - the last approach I'll share here is planting seeds. If/when you do connect with someone, it's fine to say something like: Appreciate connecting with good people, Ted. I'm here helping people [insert the problem you solve in your unique/different way]. See you on campus!
Adapt all of this to your context. You may use one, or all three of these approaches - or one of your own. And don't forget about video or LinkedIn VM.

I hope this helps!

1 sales principle

Just ask

1 vid

Watch vid - How to Connect on LinkedIn

1 suggestion

When you're ready, there are two ways I can help you:
  1. Private coaching (0 spots left)
  2. Get the book Feel Good About Selling
    Thanks for reading!
    - Love it? Forward to a friend :) - they can sign up here
    - Didn't love it? Crap :( - feel free to unsubscribe

    Feel Good About Selling

    Want to keep going?

    Explore these latest blog posts...

    Better platform for delivering you great content

    I'm moving my newsletter to make it easier to deliver great content to you - short video below. In short: re-sign up here - you won't miss a beat

    Simple Step to Help Prospects Trust You & Feel Heard

    Insert a recap into your sales convos - too often we jump right to solutions. A recap helps a prospect feel heard, appreciated, understood - short video...

    Does your prospect "feel" heard?

    Simple step to ensure your prospect feels heard: Insert a recap into your sales convos Ever chat with a boss, a friend, or peer—and they suddenly go, "Got it," and then zone out while you're still talking? Happens all the time. Happens in sales conversations too. Imagine a seller who thinks they've totally understood the prospect's needs and starts daydreaming about …

    This cold email ask gets sales convos started...

    Bad: Can I grab 15-mins on your cal? Better: Open to a convo…? Worth a chat? Pure gold: Is it worth a short email exchange to see if a convo even makes sense?

    What's going on with your buyer?

    I saw a recent ad (somewhere) that used the word "Permacrisis" to describe how many are feeling today. Permacrisis is a period of long suffering, confusion, and difficulty with no apparent end. And this is indeed how buyers are feeling. While we need to create a safe space for our buyers given the realities, we also need to think differently …