Avoid Salesy - Feel Good
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1 non-salesy tip
I've been watching what sellers are doing, and....well....it's bad.
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So here are three ways to think about connecting with prospects
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- Direct Connect - this is my favorite. There's no subterfuge - just openness and honesty. Sounds like this: Hi Ted, I don’t want to assume I know your situation, so I’m getting the word out about [insert the problem you solve in your unique/different way]. Worth a chat? Worst case, we part as friends and expand our networks. Thanks, Ted
- Slow Roll - another approach is to make a connection request and then slow roll it. That is, like and comment on their posts, and ring their bell. For how long? That's just it - at some point you have to cross the sales threshold. I prefer sooner vs. later, but to each their own. And what will you say at that point...it'll likely be along the lines of the Direct Connect above.
- Plant Seed - the last approach I'll share here is planting seeds. If/when you do connect with someone, it's fine to say something like: Appreciate connecting with good people, Ted. I'm here helping people [insert the problem you solve in your unique/different way]. See you on campus!
Adapt all of this to your context. You may use one, or all three of these approaches - or one of your own. And don't forget about video or LinkedIn VM.
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1 sales principle
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1 vid
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1 suggestion
When you're ready, there are two ways I can help you:
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- Private coaching (0 spots left)
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Simple Step to Help Prospects Trust You & Feel Heard
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Insert a recap into your sales convos - too often we jump right to solutions. A recap helps a prospect feel heard, appreciated, understood - short video...
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Does your prospect "feel" heard?
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Simple step to ensure your prospect feels heard: Insert a recap into your sales convos Ever chat with a boss, a friend, or peer—and they suddenly go, "Got it," and then zone out while you're still talking? Happens all the time. Happens in sales conversations too. Imagine a seller who thinks they've totally understood the prospect's needs and starts daydreaming about …
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This cold email ask gets sales convos started...
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Bad: Can I grab 15-mins on your cal? Better: Open to a convo…? Worth a chat? Pure gold: Is it worth a short email exchange to see if a convo even makes sense?
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What's going on with your buyer?
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I saw a recent ad (somewhere) that used the word "Permacrisis" to describe how many are feeling today. Permacrisis is a period of long suffering, confusion, and difficulty with no apparent end. And this is indeed how buyers are feeling. While we need to create a safe space for our buyers given the realities, we also need to think differently …
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