Avoid Salesy - Feel Good
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1 non-salesy tip
As you know, buyers are overwhelmed. They have so much going on. To help them, we have to think differently. We need a different sales approach because the ability to buy and the ability to decide are not the same thing.
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The Jolt Effect study (and book) has shown that many prospects struggle to decide - even though they know they need to do something.
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So what do our prospects do in this scenario?
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Here's a quick tip to help them: look at how they think about making a decision
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There's a spectrum - all the way on the left: they're all over the place, can't get out of their own way. All the way to the right: they're looking at three options, and you are one of them.
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Your prospect will be somewhere on the spectrum.
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Learning to recognize how people decide will help you address indecision.
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For example, if you sense indecision, instead of pressure, offer a suggestion...e.g.,
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"Typically, when folks have a lot going on, it's best to start small to get a quick win. How does that sound to you?"
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1 sales principle
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The ability to buy and the ability to decide are not the same
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1 vid
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1 suggestion
When you're ready, there are two ways I can help you:
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- Private coaching (1 spot left - respond to this email to chat)
- Get the book Feel Good About Selling
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- Didn't love it? Crap :( - feel free to unsubscribe
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Want to keep going?
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I'm moving my newsletter to make it easier to deliver great content to you - short video below. In short: re-sign up here - you won't miss a beat
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Simple Step to Help Prospects Trust You & Feel Heard
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Insert a recap into your sales convos - too often we jump right to solutions. A recap helps a prospect feel heard, appreciated, understood - short video...
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Does your prospect "feel" heard?
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Simple step to ensure your prospect feels heard: Insert a recap into your sales convos Ever chat with a boss, a friend, or peer—and they suddenly go, "Got it," and then zone out while you're still talking? Happens all the time. Happens in sales conversations too. Imagine a seller who thinks they've totally understood the prospect's needs and starts daydreaming about …
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This cold email ask gets sales convos started...
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Bad: Can I grab 15-mins on your cal? Better: Open to a convo…? Worth a chat? Pure gold: Is it worth a short email exchange to see if a convo even makes sense?
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What's going on with your buyer?
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I saw a recent ad (somewhere) that used the word "Permacrisis" to describe how many are feeling today. Permacrisis is a period of long suffering, confusion, and difficulty with no apparent end. And this is indeed how buyers are feeling. While we need to create a safe space for our buyers given the realities, we also need to think differently …
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