Avoid Salesy - Feel Good
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1 non-salesy tip
Nothing worse than getting ghosted by your prospect. Feels like we’re just spinning wheels leaving voicemails, emails…etc.
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But first we need to understand "the tool" of voicemail (and email)
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- The goal of a voicemail is to get a response to your email
- The goal of email is to get the prospect on the phone
In other words, don’t leave a voicemail to have a prospect call you back. Prospect's don't typically want to do that - even listening to a VM is tedious enough.
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Better - leave a voicemail to have them respond to your email.
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I call it the 15-second voicemail
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It might sound like this…
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“Hi Ted – hope things are good are your end. Hey if you could check your email and respond, I’d appreciate it.” Thx, Ted – talk soon.”
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Now – what’s in the email?
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A free-choice invite to chat, e.g., “Hey Ted, had an idea that might solve for [x]. Worth a chat, or should I get out of your hair?” (see the HAPI email framework)
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1 sales principle
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The goal of voicemail is to get a response to your email
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1 vid
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1 suggestion
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When you're ready, there are two ways I can help you:
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- Private coaching (0 spots left - check back)
- Get the book, Feel Good About Selling
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Simple Step to Help Prospects Trust You & Feel Heard
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Insert a recap into your sales convos - too often we jump right to solutions. A recap helps a prospect feel heard, appreciated, understood - short video...
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Does your prospect "feel" heard?
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Simple step to ensure your prospect feels heard: Insert a recap into your sales convos Ever chat with a boss, a friend, or peer—and they suddenly go, "Got it," and then zone out while you're still talking? Happens all the time. Happens in sales conversations too. Imagine a seller who thinks they've totally understood the prospect's needs and starts daydreaming about …
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This cold email ask gets sales convos started...
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Bad: Can I grab 15-mins on your cal? Better: Open to a convo…? Worth a chat? Pure gold: Is it worth a short email exchange to see if a convo even makes sense?
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What's going on with your buyer?
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I saw a recent ad (somewhere) that used the word "Permacrisis" to describe how many are feeling today. Permacrisis is a period of long suffering, confusion, and difficulty with no apparent end. And this is indeed how buyers are feeling. While we need to create a safe space for our buyers given the realities, we also need to think differently …
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