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Avoid Salesy - Feel Good

Read time: 3 min

One non-salesy tip

Status quo & indecision are different

Once you see the difference, everything changes...

And knowing the difference will have impact your deals by 84%

True story…

Status quo for me was that:
- I would record my audiobook, using my voice
- It just made sense – only I truly understand the nuance

Reality:
  1. I have no time to do it
  2. I don’t know how to do it
  3. I have no experience doing it
But other people do – I found a service who takes care of all this

My status quo was broken

However, I was still indecisive…
  • Will it sound right?
  • Will they hit the nuance?
  • Will they make it conversational?
  • Maybe I should just figure it out and do it myself – but when?
So, yes, status quo was broken, but indecision took its place.

They overcame this indecision by:
  1. Providing examples of their work
  2. Providing a 15-minute preview of a reading of my book
  3. Being open to coaching and adjusting their style to reflect my style
  4. Offering to provide edits after the fact so I feel good about all parts of the audiobook
Indecision overcome.

Deal won.

Status quo and indecision are different. Knowing the difference matters.

If you dial up status quo arguments when someone is indecisive, you’ll hurt your deals.

How much?

84% crash and burn

Imagine if they kept hammering away at my time, tech and experience constraints…?

I would have done nothing – indecision.

Grateful to The Jolt Effect for the stats and insights. Highly recommend.

One sales principle

Indecision is a human condition

One 1-min vid

Here's a non-salesy way to put your prospect at ease

One suggestion

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