Avoid Salesy - Feel Good
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1 non-salesy tip
Avoid these common selling questions - they cause all sorts of "salesy" trouble.
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Salesy v. Trusted Advisor smack down
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Salesy: I’d love to get 30 mins on your calendar to show you what we have to offer.
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Trusted Advisor: Are you open to a conversation to learn more about what’s important to you and your situation, or not so much?
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Salesy: Tell me about your pain and challenges - what’s keeping you up at night?
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Trusted Advisor: I’m not sure this is on your mind, but typically when I chat with folks like yourself, I’m hearing X, Y, and Z. Is this your experience, or am I off base?
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Salesy: I think this would really help you with your problem.
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Trusted Advisor: Do you this would be a good fit in your context, or did I miss the mark?
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Salesy: the cost is X, but if you purchase this month I can save you 10%
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Trusted Advisor: The investment is X
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1 sales principle
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1 vid
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1 suggestion
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Whenever you're ready, there are two ways I can help you:
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I'm moving my newsletter to make it easier to deliver great content to you - short video below. In short: re-sign up here - you won't miss a beat
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Simple Step to Help Prospects Trust You & Feel Heard
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Insert a recap into your sales convos - too often we jump right to solutions. A recap helps a prospect feel heard, appreciated, understood - short video...
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Does your prospect "feel" heard?
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Simple step to ensure your prospect feels heard: Insert a recap into your sales convos Ever chat with a boss, a friend, or peer—and they suddenly go, "Got it," and then zone out while you're still talking? Happens all the time. Happens in sales conversations too. Imagine a seller who thinks they've totally understood the prospect's needs and starts daydreaming about …
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This cold email ask gets sales convos started...
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Bad: Can I grab 15-mins on your cal? Better: Open to a convo…? Worth a chat? Pure gold: Is it worth a short email exchange to see if a convo even makes sense?
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What's going on with your buyer?
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I saw a recent ad (somewhere) that used the word "Permacrisis" to describe how many are feeling today. Permacrisis is a period of long suffering, confusion, and difficulty with no apparent end. And this is indeed how buyers are feeling. While we need to create a safe space for our buyers given the realities, we also need to think differently …
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