Avoid Salesy - Feel Good
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1 non-salesy tip
Not sure this is you, but I talk to a lot of folks who are frustrated that prospects do not see the value of their product or service. This of course impacts buyer confidence & deals.
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There's a simple fix that helps organize (in the buyer's mind) how you help them.
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Name your service - 1:00 min vid here
When you name your service, you tell your buyer:
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- You've been there
- You've done this
- You know
In your buyer's mind, this creates:
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- Trust
- Certainty
- Assurance
The clearer and more descriptive the name the better.
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Try mixing in one of these:
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- Code
- Formula
- Blueprint
- Essentials
- Even "program"
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1 sales principle
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1 vid
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1 suggestion
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When you're ready, there are two ways I can help you:
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- Private coaching (0 spots left - check back)
- Get the book, Feel Good About Selling
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- Didn't love it? Crap :( - feel free to unsubscribe
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I'm moving my newsletter to make it easier to deliver great content to you - short video below. In short: re-sign up here - you won't miss a beat
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Simple Step to Help Prospects Trust You & Feel Heard
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Insert a recap into your sales convos - too often we jump right to solutions. A recap helps a prospect feel heard, appreciated, understood - short video...
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Does your prospect "feel" heard?
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Simple step to ensure your prospect feels heard: Insert a recap into your sales convos Ever chat with a boss, a friend, or peer—and they suddenly go, "Got it," and then zone out while you're still talking? Happens all the time. Happens in sales conversations too. Imagine a seller who thinks they've totally understood the prospect's needs and starts daydreaming about …
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This cold email ask gets sales convos started...
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Bad: Can I grab 15-mins on your cal? Better: Open to a convo…? Worth a chat? Pure gold: Is it worth a short email exchange to see if a convo even makes sense?
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What's going on with your buyer?
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I saw a recent ad (somewhere) that used the word "Permacrisis" to describe how many are feeling today. Permacrisis is a period of long suffering, confusion, and difficulty with no apparent end. And this is indeed how buyers are feeling. While we need to create a safe space for our buyers given the realities, we also need to think differently …
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