“I don’t like selling.”
You’re not alone
Here’s the primary reason – cognitive dissonance…
A fancy term that says you wouldn’t want to do anything that doesn’t feel right to you.
– This dissonance is a good thing
– It means you have integrity
– You sense a better way
The good news is selling feels great when you’re:
– Helping people solve a problem
– Guiding not manipulating
– Caring, but challenging
– Seeking to understand
– De-risking decisions
– Offering free choice