Your prospect says, “That’s a lot!”

1. Option 1: do nothing…pause and wait. They often overcome the objection themselves.
2. Option 2: “What makes you say that?” Help them work it through.
3. Option 3: Repeat…”It’s a lot…? (As a question). This helps them think more deeply.
4. Option 4: “Should we part ways here?” This helps create perspective and freedom of choice.
5. Option 5: “Sounds like we’re at an impasse…what should we do about that?” This empowers them to think creatively.

The above are just a few options to a price objection.

They are not sales tactics. They are ways to empower your prospect to “think it through.” 

It’s not your job to overcome an objection. It’s your job to help your prospect work through “their” objection.

This little shift makes all the difference.