The problem with today’s sales and marketing message is the same problem as airports.
They’re designed like the wing of an airplane.
Someone, probably an architect, said, “I know, let’s make it look like an airplane!”
And so we have expensive and weird looking buildings.
Airports are for people – planes don’t care about the building – they just park there.
But people do care…
If airports were designed for people – think comfortable courtyards, parks, little mini oasis’s – rather than the airplane-wing strip mall that they are – more people would fly and spend more money.
So, sales & marketing folks…
If your message, product, or service is not focused on your hero (your prospects and customers), you might be spending a lot of time and money making an airplane-winged building.
- Fall in love with your customers
- Not your product