I came across two trucks
The printing on the side of one truck read: “Creating Quality Sheet Metal Products With Pride”
Okay…
They’re essentially saying:
- We’re pretty awesome
- We’re proud of us
- We make quality stuff
And they probably do…
But a prospect is looking for what’s in it for…
- Me
- Me, and
- Me
The other truck read: “Trucking Made Easy”
What’s in it for you?
- A more seamless trucking experience
- Simplified logistics
- Less headaches
- Save time
- Easy
In sales & marketing the urge to talk about ourselves is strong.
When you have the urge to talk about you, flip it to the problem you solve for your customer.
They’ll thank you for it by giving you their money.