Your beliefs about sales matter
That is, the way you think about selling will set you on a trajectory.
Because your beliefs will influence your activities.
Your activities will create your competencies.
Your competencies will produce results – for better or worse
If you think sales is to make money, to win, to get something….
This will produce a set of competencies very different than, say, helping, serving, and guiding people
Beliefs – Activities – Competencies