Consider using…
CONTRAST
It does three things really well:
- It’s a simple way to get your prospect’s attention
- It helps your prospect see you more clearly
- It allows you to play to your strengths
Here are some examples:
If you’re small, contrast your personalized touch to the big, impersonal firms
It might sound like this: “Rather than impersonal and standardized formulas that may or may not meet the unique needs of your situation, we enable you to customize the solution to your environment.”
If you’re new, contrast your fresh approach to outdated or traditional approaches.
It might sound like this: “Unlike traditional approaches, many of which create additional workload and take a long time to see results, we take a different approach that allows you to get quick wins, while building for sustainability.”
If you’re high end, contrast that to cheap knock offs that end up costing more in the long run.
It might sound like this: “In contrast to some products that end up costing you more in the long run, this enables you to have uninterrupted service for less.”
Contrast words are normal everyday language – nothing fancy:
- Rather than
- Unlike
- In contrast to
I hope this helps!