Be human. Duh…what does that mean? It means to connect more effectively with your prospects (or anyone for that matter). Instead of the standard, “how are you?” or the awkward Zoom greetings…
Try this…
“It’s so good to meet you, I just finished up lunch with my 10-year-old daughter. We talked about horses and gymnastics and now I’m looking forward to our conversation.”
What do you think your prospect will say?
Instead of the standard response, “good, how are you?”
They’ll say something along the lines of:
– What’s your daughter’s name?
– Just the one?
– What kind of horses does she like?
– My kids are all active in gymnastics, too
– I love remote work and being able to spend time with family
And so on…
By sharing something human and truthful (a simple little story about lunch) you create a human connection.
This is actually much easier now with remote work – with dogs barking, kids and spouses walking behind you…etc – we’re literally seeing into people’s private lives.
I challenge you to ditch “how are you”…and dish out some humanity.
Watch what happens…
I learned this from Jyoti Guptara. He’s a story strategist. His book, “Business Storytelling” is an easy read and full of great nuggets and practical wisdom for sales, consultants – anyone who wants to connect and communicate more effectively.
He argues that we should “treat every interaction as an adventure.”
I think he’s right.