“I feel awkward asking for the sale.”
Good.
That’s your gut telling you you’re doing it wrong.
Try asking:
- Does this sound like a good next step or not so much?
- Would this be helpful in your context, or did I miss the mark?
- Based on what you’ve seen today, does this seem like a good fit, or is this not what you had in mind?
The decision belongs with your prospect.
Do them the courtesy of allowing them to own their decision.
I hope this helps.