Fast profits, increased margins, happy shareholders – all very tempting
Customer-experience, customer-focus, customer-value – all underrated
Look at this bag of tortilla chips…
Sure it’s organic, non-GMO, and nothing artificial – except that the bag is LESS THAN HALF FULL
As a consumer, what will I do?
Lose trust
I will now actively seek alternatives – and there are lots
- Serve customers fairly
- Treat with dignity and respect
- Provide what you say you’ll provide
It’s not hard.
What’s hard is when you don’t…
