Toss out your “About You” section of your website. Here’s why…
Too many websites sound like this:
Acme Consulting
About Us – founded in 1998 on the principles of integrity….
YAWN!
From your visitor’s perspective, you’ve already lost them. You’re making it too hard to figure out how you help them.
Do this instead: Stick your “About You” section on the bottom of your site and steal and/or adapt the copy below that tells the prospect the problem you solve for them.
Here’s an example:
Acme Consulting
Helping Organizations Develop Leaders Others Want to Follow
Call Us Today
Leadership is in crisis. Today’s realities are demanding more and more from leaders. They are overworked, sleep deprived, and feeling overwhelmed.
This isn’t any way to lead!
We don’t want this for you!
There’s a better way. At Acme Consulting, we’ve helped hundreds of organizations develop a new kind of leader that can….X, Y AND Z. And this changes everything – profits increase, employees are happier, reputation and brand increase and so much time is saved.
Call Us Today
Getting started is easy:
- Call us today
- We’ll explore options together
- See your leaders transformed
See what others are saying about this unique approach:
“I was struggling to connect with my team. I couldn’t understand why they weren’t getting things done. After just one session, I realized I was the problem! I was not communicating effectively with my team or setting appropriate boundaries. Incredible! I’m a new leader!” ~ Justin Time
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Business is evolving fast and the stakes are too high to have ineffective leadership – lost profits, lost people, and low productivity risk your business. Instead, navigate these unprecedented times with leaders who empower your organization to thrive no matter the business climate.
Call Us Today
Oh…About Us 🙂
See the difference?
I hope this format helps – I’ve been tinkering with sales copy for 15 years. This story format helps clarify the problem you solve and what your visitor should do.
And a nod to some amazing storytellers that have helped me in my writing: Kindra Hall, Donald Miller, Jyoti Guptara
Click here for a full breakdown of building a great sales lander