Do sales scripts stifle authenticity?
Some say yes
Some say no
Yes camp says:
- you sound like a robot
- miss key human moments
- scripts are too rigid and inflexible
No camp says:
- structure creates freedom
- provides a clear road map
- helps keep train on tracks
What do you think?
What works for you?
Sometimes “script” is interpreted as “stick to the script”
There’s also
- map
- plan
- guide
- checklist
- playbook
- blueprint
- flow chart
Something to think about: no high-performing team (or individual) operates without some kind of script