The product or service:
Peas porridge hot, peas porridge cold
Peas porridge in the pot 9 days old
What matters to the prospect:
Some like it hot, some like it cold
Some like it in the pot 9 days old
So…
Find out what matters to your prospect.
Provide options…
- Hot?
- Cold?
- Aged?
…and help your prospect get what they want.
The end.