This changes everything…

The clearer you are on the problem you solve for your prospect, the better your prospect will:

1. Hear you
2. Understand you
3. And trust you

Stop confusing your prospects by talking about you, your company, or your product.

Instead, spend 30 minutes thinking about the problem you help your customers overcome:

I help my customers __________ (pick one for the list below)

• Avoid
• Overcome
• Reduce
• Simplify
• Eliminate
• Clarify
• Breakthrough

[insert business situation _________]

Here’s a few examples:

1. I help my customers eliminate bugs in their home
2. I help my customers reduce the risk with their investments
3. I help my customers avoid pitfalls when making key strategic business decisions

This list can go on and on….

It does not need to follow this format, but if you’re not clear, start with this.

Then refine and/or expand.

Here’s a few more examples of problems solved in different tones and styles:

• Breakthrough the noise with clear sales messaging
• Simplify your retirement planning
• Avoid tax audits
• Eliminate computer lag when streaming
• Overcome imposter syndrome
• Write clear emails prospects want to read

I hope this helps you overcome writer’s block and/or clarify your sales messaging.

Summary

1. It’s not about you
2. Talk about how you help others
3. This changes everything