The sales rep tried the old price increase tactic…here’s what happened…
I logged into a free trial. I tinkered around a bit. I liked what I was seeing. I told my wife that I think I found a solution that would help her with her educational activities.
Then I got an email…from the founder (the next day).
He said something along the lines of, “I believe in transparency and just wanted to let you know that we’re expecting a price increase and I wanted you to get the best deal.”
This is a sales tactic used to create a sense of urgency – to get you to buy now vs. later.
Here’s what I did…
I started looking for an alternative – and found one.
The moral – be honest, be human, and be careful with the timing & content of your auto-generated emails or you will lose business & crush your reputation.