There’s a sales email that I used to forget about all the time.
- It’s not the check in
- It’s not the follow up
- It’s not the thank you
- It’s not the nudge
It’s the sales email when you ask for nothing from your prospect.
It’s the email that shows you’re human.
It’s the email that disrupts the sales email cadence.
It’s the email that keeps you top of mind.
What does this look like?
Here are three examples:
- I hope you have a wonderful holiday season.
- I hope you have a great New Years!
- Wishing you and your loved ones a wonderful time of joy and celebration this holiday.
That’s it.
Don’t ask for anything.
Just be human.
I hope this helps.