Stop scaring your prospect away with details….I know you think they’re important – they’re not (not yet, anyway). There’s a much better way.
True story you won’t want to repeat in your sales endeavors – a free trial gone bad.
I was helping my wife with some tools she needs to teach online classes for kids.
Found a tool. Started the free trial…
I liked what I saw and was ready to buy, when…
I got an email, asking me if I was enjoying my free trial experience.
I was…until
…the email continued with a monumental word wall of such a high detailed set of instructions that my eyes started to hurt reading it.
It started with something along the lines of, “It’s critical to ensure your host service provider has the Xcaliber 5000 settings and that you have internet speeds that are able to leap tall buildings in a single bound, and don’t forget to back up this, take out the trash, and fill the car up with gas…”
Whoa…information overload.
The details overwhelmed me. They introduced doubt, fear, worry, and anxiety. We’re just trying to help kids for crying out loud, not launch a trip to Mars.
What did I do? I searched for something simpler
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What should you do?
Lay out a clear path for your prospects to follow.
Whether you’re selling a bicycle or a 3-year consulting agreement, break it into simple steps.
I like the old 1-2-3:
- download the tool that will help your wife with her project
- configure your systems to maximize your wife’s happiness
- enjoy your new life and happy wife with this amazing new tool
KISS – and you’ll have your prospects signing your praises, rocking & rolling all night!
I hope this helps!