Sales tactics:
- Take the joy out of trying to help someone.
- Can backfire and destroy your reputation and brand, permanently
- Encourage prospects to actively seek alternatives
Professional sales:
- Increases joy on all sides as problems are discussed and solved
- Boosts brand and reputation, spinning up an organic referral engine
- Creates long-term customers, boosting LTV:CAC
Too many spend their time seeking and learning sales tactics. They’re looking for the easy button. The just want the next quick trick to get a deal over the line.
Instead, consider spending that energy on developing a process that:
- Helps people with a problem
- Seeks to understand their concerns
- Provides a safe place to talk and explore options
- And provides freedom of choice
This is a far better use of time.