A lot of sellers complicate their solution unnecessarily. If you’ve ever seen a seller drone on about minutia and details using jargon and industry speak, you’ve witnessed this (or have fallen into this trap yourself).
Why does this happen?
- You know so much about your product and services
- You don’t have a clear solution path
- You’re excited and/or anxious
- You didn’t identify a clear problem to solve and so you show everything
Try this instead :
- Break your solution down to 3 steps
- Use simple language – zero jargon
- De-risk change and invite to take a step with you
Here’s an example from an accounting firm.
Rather than you getting bogged down in tax paperwork and government process:
- We take care of all your tax preparation and processing
- Our A-Z approach saves you time and eliminates errors
- You’re able to enjoy peace of mind and focus on your business
You can always expand on details.
But keep it simple!