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Oct 20 2022

So you were on a podcast?

How not to promote the podcast you were on…

“So great to be on such & such podcast! Thanks for having me!”

This is…

  • Boring
  • About you
  • Nondescript
  • Misses WIIFM

And don’t do this either…

“Amazing podcast – such a great conversation!” 

We don’t care!

Instead, try something like this…

  • Not sure this podcast is for you
  • But it unpacks 3 key ways to avoid off-putting sales tactics in about 20-mins.
  • If you’re tired of the same old sales nonsense, check out what it takes to sell in today’s market

PS – Mike’s a great podcast host and draws out some fun sales nuggets

See the difference?

  • It’s about you
  • The value you get
  • And addresses a concern you may have

I hope this helps

PS – here’s the actual podcast in the example

Related posts:

  1. Just show me
  2. Win or lose – you should be learning
  3. Cuts like a knife

Written by Ted Olson · Categorized: Sales Blog

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