It’s easy to get off track in sales & marketing with tactics and techniques that are manipulative – and just off putting
And this doesn’t feel good!
Here’s how you can keep selling honest & simple
It’s a framework called: PSA
Problem, Solution, Action
- PROBLEM: What’s the problem you solve for your customers
- SOLUTION: How do you solve that problem for your customers
- ACTION: What actions should they take to solve their problem
PSA – super simple
– Use it to guide your sales convos
– Your marketing
– Your emails
– Your LinkedIn posts
Problem – Solution – Action
Keep it simple – and honest