Don’t sell the oat milk – watch how Oatly sells the future…and has fun doing it
- Wow – no cow!
- It’s a post milk generation
- It’s a different way of thinking
- It’s a plant-based diet & lifestyle
- It’s about keeping it real and authentic
- It’s breaking free from what your parents did
- They ask you (in a fun way) to join the movement
What can you draw from this with your sales approach?
A lot of times we’re too focused on selling a product, rather than the outcome – or in the case of Oatly – the bigger picture and plant-based lifestyle and movement.
For example, I’m not selling sales books. I’m inviting a generation of sellers who are sick and tired of salesy nonsense to join a movement to sell with dignity, resepct, and authenticity.
