Don’t sabotage your selling efforts with amateur moves. Amateur sales & marketing moves result from sales tips, tactics, and techniques. Everyone has sales (and marketing) advice. Here’s why you need to be careful.
– Sales tips require context – what works in one context, may not in another
– Sales tactics are manipulative – these hurt people, and will come back to bite you
– Sales techniques are outdated – what worked 10 years ago (or 10 months), may be outdated
Instead consider developing your:
– Sales philosophy – why do you sell? What’s your purpose? Really reflect on this…
– Stake out your sales principles – what’s important to you and your customers?
– Execute a sales process – stop winging it, and create a clear path that help your prospect find their way
The latter will help you to be seen as a trusted advisor instead of salesy.
- No one wants to talk to a salesperson.
- Everyone wants to talk to a trusted advisor