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Feb 05 2022

The Misuse of Power in Sales

The words used to describes sales reflect and outdated and dark story:

  • Closer
  • Win
  • Get
  • Score
  • Overcome
  • Crush
  • Dominate
  • Kill
  • Hunt
  • Control
  • Power

This language reflects a mis-use of power in sales. It’s the language of dominance, aggression, and control.

It is yet another reason why so many people don’t feel good about selling. This includes your potential customers who feel the grip of the mis-use of power.

Here’s some new words:

  • Help
  • Guide
  • Serve
  • Story
  • Empower
  • Lead
  • Listen
  • Conversation
  • Curiosity
  • Journey
  • Support
  • Council
  • Trust
  • Safe
  • Collaborate
  • Enjoy
  • Give
  • Freedom
  • Choices

Related posts:

  1. If your deal is stuck… (and book is live)
  2. An open problem in sales
  3. Sales Is The Opposite of What Most People Think

Written by Ted Olson · Categorized: Sales Blog

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