Sales tactics rely on manipulation and pressure. They’re designed to trick and cajole people. This creates anxiety for you and your prospects. This isn’t right. No wonder selling doesn’t feel good!
Selling isn’t supposed to be this way!
Selling is the process of helping someone make a positive change and allowing them to own their decision.
- Process beats tactics
- Helping beats pressure
- Vision beats cajoling
- Choice beats coercion
To put this in the form of a question:
What is your process for helping your prospects realize a better future and allowing them to step into it?
Answer this for your context and selling will feel great!