Sales has changed – drastically. We live in a new era. This is an era of exponential change – whether a pandemic or new technology, things will be constantly and rapidly evolving.
It’s the new reality.
In this light…
Buyers (especially Millennials and Gen Z) have grown weary of outdated sales tactics, high pressure, and manipulation.
Organizations who embrace this change in their sales and marketing efforts will win. Those who don’t will flatline and ultimately fade away.
The old way of sales = combative, high pressure, manipulation, and rigid sales approaches that force a process on the buyer that makes them chafe and bleed.
The new way of sales = relationships, education, a safe environment of invitation and choice, and a flexible sales approach that allows your prospect to engage with you in creative and human ways.
Buyers have new and high expectations. Meeting them requires new ways of thinking about sales.
Are you seeing this play out in your context?
Share in the comments.