Sales does not start with prospecting. When it does, it’s ugly. You first need to know the problem you solve. Sound simple? It is, but most don’t take the time to really clarify the problem they solve for their prospects.
What does sales start with?
It starts with positioning.
Positioning is the understanding of your role as someone who can help solve a customer problem. Starting here changes everything. Sales begins to feel like a mission when you start here.
Skip positioning and everything from your brand, time, enjoyment, livelihood, and sales with suffer…
This doesn’t feel good!
Get your positioning right and everything from your brand, time, enjoyment, livelihood, and sales will thrive…
This feels great!
Three questions:
- What problem do you solve for your customers?
- Are you sure it’s their problem?
- If I shook you awake in the middle of the night, could you tell me the problem you solve for your customers?
Go help slay your prospect’s dragons!