I bundled up to take a walk with my daughter
I said, “Sorry, one sec, I’m a cold wimp.”
She said, “No you’re not – you just know what your body needs.”
That’s called a reframe – they’re very effective in sales
You can use them with prospects and clients to help them think afresh
Examples:
- My team is at each other’s throats
- “Sounds like they’re invested.”
Or…
- This area of our business is really struggling
- “It’s great that you’ve identified it, and are exploring solutions”
And so on…