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Oct 08 2022

Putting your prospects at ease

Here’s a non-salesy way to put your prospect at ease.

First, you’ve likely been taught to talk about how awesome your product/service/company is. The problem – no matter how you slice it, it sounds salesy.

Instead, try this…(obviously adapt to your style and context)

“Obviously, I’m a huge fan of our unique approach, but I fully recognize that you may not be – and that’s totally okay! If you don’t feel like we’re a fit, kick me off the call at anytime, is that fair?”

This will:

  1. Get a laugh
  2. Create a safe space
  3. Put your prospect at ease
  4. Help build buyer confidence

And best of all – it’s totally honest.

You may not be the right fit

So just call it out!

Give it a try – I hope this helps!

Related posts:

  1. You’re probably too direct
  2. The real ABCs of selling revealed
  3. Set the stage for a great sales conversation

Written by Ted Olson · Categorized: Sales Blog

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