Price or value?

Which sales approach is more effective? Price or value?

1. Price: One recent outreach invited me to significant savings – 40% off
2. Value: Another one invited me into significant value, focusing solely on me

Both approaches work – both got my attention.

But only one HELD my attention – the one focused solely on me.

Here’s the takeaway…

It’s so simple many miss it:

Rather than celebrating you, your product, and your company 

Instead put you, your product, and your company into the service of solving your customer’s problems.

This changes everything.

This feel good!