Talking about price makes a lot of sellers nervous. If this is you, you’ve likely been taught some “salesy” tactics around delivering price.
Here’s a quick fix:
First, salesy might sound like this: the cost is X, but if you purchase this month I can save you 10%
The problem with this is:
- It lacks confidence
- It doesn’t feel genuine
- And it undermines value
A trusted advisor on the other hand might simply say: The investment is X.
Three things to notice:
- Confidence
- Investment v. Cost
- Silence
Give it a try
Hope this helps