The great pain/gain debate is still alive. Here’s my take: I don’t care. While pain (confirmed by science typically wins), test it for your context. However, what’s desperately needed and shockingly missing is what the customer cares about.
What does the customer care about.
Solving their problem.
Talking about the problem solved for them ALWAYS lands with prospects.
But here’s what we usually see:
#1 Rated Flux Capacitor [Customer scratching their head….”I care about this why?” Or, just ignoring]
Instead, Try This:
#1 Rated Flux Capacitor to remove the guesswork from your next flux project.
What’s the problem solved? Guesswork, fear, insecurity, time, worry.
- Insecurity – will it work? Yes – yes it will.
- Fluxing is time-consuming – need to get it right. This will get it right the first time.
- It doesn’t feel good when fluxing doesn’t go well. We’ll make you feel good.
- Why does it have this way – It doesn’t.
Solve these problems for me and I’ll buy.
I hope this helps!
PS – if you don’t know what a flux capacitor is, consider watching the 1985 film, Back to the Future