Most websites are confusing. It takes energy to figure out what it is they do. I spent six minutes on a website recently trying to understand the core services they offer only to realize, “Oh, you simplify data privacy.” Why didn’t they lead with that! I don’t want this confusion for your website! Below is […]

When I ask my wife to marry me she said no. I asked her a second time a few months later. She said no. I asked her a third time a few months later. She said yes. I asked a prospect if they wanted to address a very clear and costly situation. He said no […]

Building a successful sales culture is hard work. It’s a top concern for sales leaders, startups, and businesses in general. It can be overwhelming at times. I get it. I’ve been there. While there are lots of factors that go into building a sales culture that will drive the results you’re after (compensation, leadership, process, […]

Following are three simple tips to reduce anxiety when talking with your prospects. Often, salespeople struggle with some nervousness when chatting with a prospect. This is normal. However, the most common response to this nervousness is nervous chatter. They just keep talking on and on. Don’t do this? It’s annoying. It risks your sales, too. […]

Following is a simple framework to stop confusing your potential customers. People (and organizations) struggle to clarify their message. They spend countless hours honing and refining all kinds of verbiage only to end up frustrated. This is no fun. There might be a better way.  Actually, the good news is that you already know the […]