Sometimes the simple shifts we need to make in sales and marketing can be the hardest. Our wagon wheels tend to stay in well-worn paths. This one shift is worth the extra effort to break free. Here’s the shift that many sales and marketing approaches needs to make. Shift from talking about you to talking […]

There are three ways to ask sales questions. The first way is really bad. The second way is better, but still not great. The third way is solid gold. ONE: You can let them decide on their own. Here are three examples: Let me know if you want to talk further… Let me know if […]

Most sales emails miss the mark – to put it gently. The message does not land well with the prospect. Or worse, the emails irritate the prospect. Bad sales emails are often unintentional. The reality is there’s a lot of bad information about what it means to communicate a sales message in a way that […]

Sales has changed – drastically. We live in a new era. This is an era of exponential change – whether a pandemic or new technology, things will be constantly and rapidly evolving. It’s the new reality. In this light… Buyers (especially Millennials and Gen Z) have grown weary of outdated sales tactics, high pressure, and […]

People are busy. Sometimes giving them a nudge to get a deal over the line is helpful. Most sales techniques in this regard though are over-the-top. So, here are a few ways you can use to get deals over the line that are gentle, but clear. Deals that are right on the line: It’s important […]