People do not love to buy That’s a myth In fact – it’s really hard for them  They do want to solve problems They do want What can you do? Make it drop dead simple to buy from you

And it’s simple… Don’t overwhelm them with details Use the rule of three: Example 1: Example 2: Prospects have a lot on their plates Make it easy for them

Quick video on three ways to connect with your prospects on LinkedIn – enjoy!

I call this one the “Just Curious” play… Let’s review – then fix. Sounds like this: May 2: “Hey Ted, I see you are also a business owner and I’d love to have you in my network. Just curious, how long have you been in the business? :)” Some red flags: I connected to see […]

How NOT to connect with someone on LinkedIn (and then, we’ll fix) True story…(edited for brevity) ____________________________________ Apr 25: Hi Ted – I saw you’re a sales & marketing leader. I work with others in the role, so thought we could be a good resource for one another. Not a bad connection request – I connected with […]