Here are 13 non-salesy ways to create demand on LinkedIn Take/leave: Have a process…a system to collect, arrange, edit, and post ideas – whether text, video, or pics Consistently and actively engage with thoughtful comments on other’s posts Post value consistently – stuff that helps your audience Ask 10%, e.g., buy my book, sign up for […]
You’re probably too direct
Your direct questions can make you sound salesy. Here’s how… Salesy seller: “How are you managing this challenge?” Buyer: “It’s not so bad.” Or, “I wouldn’t call it a challenge. I mean, we’re finding our way” You can feel the buyer closing off into self-preservation. Instead, try this: Trusted advisor: “I’m not sure this situation […]
Simple way to avoid sounding “salesy”
One of the easiest ways to avoid sounding salesy… Don’t make assumptions Here’s a few phrases that can help: I’m not sure this is your experience… I don’t know if this is on your mind… Is that fair, or am I off base? I may be out in left field… What did I miss? This […]
Getting clear on your message
It’s not as easy as it sounds. Many sellers struggle to clearly articulate how they help people. It doesn’t have to be this way. Here’s a simple framework: PSA – Problem, Solution, Action Problem: What problem do you solve? Why does solving this problem matter? Solution: How do you uniquely solve the problem? Can you […]
How to not sound salesy when asking questions
How to not sound salesy when asking questions… Try asking more “free choice” questions Here’s a few suggestions (tone matters): Should we set up some time to chat, or not so much? Does this meet the needs of your situation, or did it miss the mark?” Is it worth exploring some solutions, or should I […]