There are lots of email tricks and gimmicks floating around when it comes to email. Here’s an honest email formula that works to reach out to your prospects.
It has four parts:
- Them: Focus on your prospect & the problem you solve for them
- Problem(s): Don’t make assumptions, but touch on some common trouble spots
- Solution: Hint at your unique solution, casting vision for a new future state
- Action: Provide a free-choice-invitation to take a step with you
See an example below:
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Subject: Outreach That Works
Hey Ted –
This may not be your experience, but I’m hearing how traditional outreach techniques are no longer getting prospect’s attention. This is frustrating and hurting the bottom line.
Outreach shouldn’t be a crapshoot.
Are you open to chat about a different approach that breaks-through to your customers, or should I get out of your hair?
Thanks, Ted
***
There are hundreds of ways to say the above – with video is even better.
Adjust to your context.
The 4-part formula makes it easy.
I hope this helps!