If you want more natural sales conversations and avoid the awkwardness, treat it like a walk in the park.
Take a pond for example – if you rush past, you won’t see much. But if you slow down it comes to life: a bird, a fish, a frog, a turtle – yikes – a snake!
Avoid that sense of urgency that’s inherent in many sales systems and tactics and replace it with curiosity and a non-anxious presence – these are some of the highest skills you can develop in sales.
Your prospects will appreciate it too.