Non-salesy selling is more critical than ever.
Because sales has a new enemy number one – it’s not status quo.
It’s indecision.
Prospects are:
- Unclear on the value
- Overwhelmed with info
- Uncertain of the outcomes
So, what do they say, “We need to think about.”
What’s the close rate of “we need to think about it?”
5%
The current playbooks and pressure tactics do not address indecision – they actually make things worse.
How much worse – 84% loss rate.
Prospects don’t need pressure and sales tactics.
They need trusted advisors to help them decide.
- Data sourced from the Jolt Effect.
- Methodology from Feel Good About selling