Manipulative sales tactics hurt you, your brand, and your customer.
“…if salespeople can show us how their services or merchandise will help us solve our problems, they won’t need to sell us. We’ll buy. And customers like to feel that they are buying – not being sold.”
~ Dale Carnegie (c) 1936
Instead of wasting time on sales tactics, figure out how you can solve your prospect’s problem.
Do this and they’ll create their own sense of urgency to buy from you.
- Sales tactics don’t feel good. They take the fun out of selling.
- They’re risky. A backfire can destroy your reputation and brand.
- Customers hate being manipulated and will actively seek alternatives