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Apr 04 2023

Make it easier for your prospect to read your stuff

How to easily boost the readability of your 

  • proposals
  • decks
  • site

Avoid pure black text against an all white back ground

Why does this work?

  • The contrast of pure black and white is too sharp
  • It’s harder on the eyes – harder to absorb
  • A little gray goes a long way

Simple fix:

  • Use dark gray

Hope this helps!

Source: ux movement

Related posts:

  1. Drop dead simplest way to stand out to your prospect
  2. Want to stand out from the crowd?
  3. An Old Sales Approach That Gets Your Prospect’s Attention

Written by Ted Olson · Categorized: Sales Blog

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