Buyers are overwhelmed.
The clearer your message on how you can help them, the better.
But keeping it simple all the way through can be a challenge. Here’s a simple framework you can use:
1. Problem: What problem do you help your customer solve? Don’t talk about you or your title or your company. Tell them what happens (to them) when they work with you. This will resonate with them.
2. Solution: What’s the path to your solution? Your prospect needs to see clear steps that provide a new future for them. It’s need to be doable. It needs to be de-risked for them to take a step with you.
3. Action: What should your prospect do about it? Should they book time with you, schedule a demo, sign on the dotted line. Make this easy and clear.
The PSA is simple. It’s clear.
It’s supposed to be this way.
I hope this helps.