Keep your solution simple

Don’t confuse your prospects with your solution. It’s great that you have an awesome solution, but keep it simple so you don’t overwhelm your prospect.

Here’s an easy way:

• Break your solution down to 3 steps
• Use simple language – no jargon
• De-risk change, showing a clear path
• Keep the focus on them
• Invite them to take a step with you 

Here’s an example from an accounting firm.

Rather than you getting bogged down in tax paperwork and government process:

1. All your tax preparation and processing is taken care of for you
2. This approach saves you time and eliminates errors and risk
3. You’re able to enjoy peace of mind and focus on your business

Does this seem like a good fit for you, or did we miss the mark?

Keep it simple!