Just show me

The conversation with my 17-year-old daughter boiled down to: “just show me.”

I’m always curious how to best sell & market online. So I asked my daughter how she used the web to find what she needed.

Here are some direct quotes that reflect some of the sweeping changes in user behavior:

1. Google takes too long to find what I need
2. I only use Google as a last resort
3. I never use Facebook – unless I have to
4. Instagram reels gives me what I want instantly
5. Reels are super fast – and the pictures provide extra confirmation I’ve found the right thing
6. TikTok is fun, but I use Reels more
7. Scrolling through text (or blogs) takes too long – and it’s boring
8. Video is way better
9. Don’t make me read a bunch of stuff
10. Just show me! (her emphasis)

Three take aways for your next generation of buyers:

1. Location & medium
2. Speed – get to the point
3. Just show me a video (a short one)